Cheestrings, the lunch box favourite for kids in the UK, is now teaming up with Diversity – the world famous street dance crew and winners of ‘Britain’s Got Talent’ – in an exclusive on-pack promotion. The promotion will run across Cheestrings’ entire range of product varieties, including Original, Twisted and Spaghetti.
Consumers will be given the chance to win exclusive ‘money-can’t-buy’ prizes such as tickets to events and street dancing master-classes with the group. The ‘Golden Ticket’ style competition will commence from 24th September and there will be fantastic prizes on offer, depending on which Cheestrings product you purchase.
Cheestrings Original and Twisted varieties will give away 500 pairs of tickets to a one-time-only Diversity event, featuring the group’s latest choreographed dance routines.
Cheestrings Spaghetti will offer 50 competition winners the chance to take part in an exclusive Diversity dance master-class, where they will learn street dance moves from the Diversity crew.
This on-pack promotion will run until the end of the year.
Lee Willett, Dairy Marketing Controller said of the campaign: “Diversity have always championed a fun, active, healthy lifestyle - it’s for this exact reason that we’ve been keen to work with them for some time. They’re a great fit for Cheestrings as they too embody all that is fun and playful about being a kid.”
“By securing these money-can’t-buy prizes with Diversity, we’ve given mum yet another reason to buy one of the UK's favourite cheese snacks.”