Reimagining the classics: Nestlé launches new range of ice cream inspired confectionery

Nestlé Confectionery is introducing fresh additions to its family, with its ice cream inspired confectionery range.

It has taken some of its best-loved brands – AERO®, MILKYBAR®, MUNCHIES®, and ROWNTREE’S® RANDOMS® – and reimagined them with a nostalgic, ice cream twist.

To celebrate the launch, Nestlé in collaboration with Jordan Banjo, member of dance troupe Diversity, mixed two ice cream van jingles, transforming them into a dancefloor filler. 

The new range of sharing bags includes popular classic ice cream flavours with Neapolitan flavour AERO® Melts, Raspberry Ripple flavour MILKYBAR® Buttons, Cookie Dough Ice Cream flavour MUNCHIES®, and Ice Cream shaped ROWNTREE’S® RANDOMS® Foamies.

Cat Mews, Brand Manager at Nestlé UK & Ireland said: “We’re so excited to introduce our new Nestlé sharing bag range. Taking inspiration from those classic frozen flavours that we all know and love, we’ve developed some nostalgic taste combinations that chocolate fanatics will be sure to love.

“The new ice cream inspired range features deliciously flavoured products from four of our top sellers, Aero, Munchies, Rowntree's Randoms and Milkybar, and we can’t wait for people to try them!”

The new range is now available to buy in stores nationwide.

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