We’ve often shared stories of women being shamed for breastfeeding in public, or being asked to cover up in a coffee shop or restaurant. So when we saw this BRILLIANT tongue-in-cheek sign in the window of The Big Vomfy Bookshop in Coventry, UK, we cheered.


“We only allow breastfeeding if it is done ostentatiously,” reads the sign, above a drawing of a crown which we just know means breastfeeding mamas are queens.


The sign is obviously making a cheeky point to people who think breastfeeding is something that should covered up and carried out in a toilet (or in a deep dark cave where no one can see).



Coventry, you're alright you #ostentatiously #bookshopbreastfeed

A photo posted by Judi Ellard (@judiellard) on


So ladies, all we have to say to you is this: breastfeed as flamboyantly OSTENTATIOUS as your heart desires!


Love it!


SHARE if you’re an ostentatious breastfeeding queen!



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