For Kim Kardashian it took baring all with a champagne glass balanced on her ginormous behind to finally break the Internet.
But for Zayn Malik, it seems all that’s required is the spurting of a bit of facial hair.
Despite his ongoing personal struggles, the former One Direction band member made an appearance at Tom Ford’s New York Fashion Week party last night to support his girlfriend of almost six months Gigi Hadid.
But while the singer’s perfectly cut double-breasted suit and black polo combo ensured he was looking very dapper on the night, it’s his blossoming beard which really sent his fans into overdrive.
As usual Twitter has become the main outlet for Zayn’s fans’ frenzy, so naturally we’ve compiled some of the best reactions to Zayn's beard for your enjoyment. Check them out below:
@zaynmalik DO NOT SHAVE YOUR BEARD KEEP GROWING IT AND THEN CHOKE ME WITH IT— shats (@zaynslashliam) September 8, 2016
@zaynmalik was daddy already but damn that beard damn that's all I can say. damn.— اليكس (@Alex_twod) September 8, 2016
Zayn Malik's beard is a blessing to us all.— Claire Hubble (@ClaireHubble) September 8, 2016
Only Zayn Malik can make beard and thick hair work like this pic.twitter.com/rklvcpQMC7— Maryam. (@IamMaryamx) September 8, 2016
reasons to cry:— THANK YOU ZAYN (@royaltyzjm) September 7, 2016
-zayn wearing a beanie
-zayn dressed in all black pic.twitter.com/XkQ0zc8LEL
I wasn't aware I wanted zayn malik with floppy hair and a beard until it happened pic.twitter.com/s0Jl14pmyU— alice (@aliceruthmyles) September 8, 2016
Feat image: Reuters