Fairy Non Bio launches first ever laundry dream team for 1 in 2 with sensitive skin

With over half of us suffering with sensitive skin, the new laundry Dream Team brings even more freshness and gentle scent whilst still caring for sensitive needs.

For the first time ever, sensitive skin shoppers can get long-lasting freshness and scent without compromising on care. Ireland’s #1 laundry brand for sensitive skin, Fairy Non Bio, has launched the new Dream Team which combines Fairy Non Bio PODS with Fairy Outdoorable and Fairy In-Wash Scent Boosters, for the ultimate laundry experience, safe in the knowledge that the products are accredited by the Skin Health Alliance.

Scents can evoke many memories and feelings, like the warmth of a freshly washed jumper or the joy of being snuggled up in soft, clean bedding, and laundry products are to thank. Looking after sensitive skin means using products that offer a gentle clean, and mild scent, but finding products with freshness that really lasts isn't always easy.

The first of its kind, Fairy’s In-Wash Scent Boosters for sensitive skin, brings the long-lasting scent of almond milk and manuka honey, ensuring clothes stay fresh for up to 12 weeks in storage*. Put in at the start of the wash, the beads slowly infuse the Fairy scent into fabrics as they wash, guaranteeing a gentle freshness that lasts.

While nothing beats the freshness of line-dried laundry, that isn’t always possible. Fairy Outdoorable Fabric Conditioner’s unique formula gives the freshness of drying outside even when drying inside. The unique SolarDry technology mimics the effect of sunlight on wet fabrics when drying outside, so now sensitive skin shoppers can trust the freshness of Fairy Outdoorable all year round.

Eavan Hayes, Brand Director at P&G Ireland says: “We know our sensitive skin shoppers need trusted products that cater for their specific needs, but don’t want to compromise on freshness and long-lasting scent. That’s why we’re so pleased to launch the newest additions to the Fairy Dream Team, filling this gap in the market, and offering amazing freshness with Fairy’s iconic scent.”

The NEW Fairy Non Bio Dream Team is available now in retailers nationwide:

  • Fairy Non Bio Pods (34 wash) retailing at €11 RRP
  • Fairy Fresh In Wash Scent Boosters retailing at €6.50 RRP
  • Fairy Outdoorable Fabric Conditioner retails at €5.00 RRP

The new Fairy Non Bio Dream Team is currently on special promotion* in Dunnes Stores Nationwide - Fairy Non Bio Pods (34 wash) €10* and Fairy Fresh Boosters and Fairy Outdoorable at €4.50 each* - until December 5th, 2022 only.