All By Mama


Launching on 3rd November 2014, All By Mama is a brand new online marketplace, bringing together a community of creative mums and providing a unique and reliable platform for them to sell their products. Featuring beautiful gifts, homewares, artwork and children’s clothes, toys and accessories, All By Mama has already attracted good luck wishes from Kirstie Allsopp and a following of over 4,500 fans on social media.
All By Mama aims to encourage and support mums who run creative home businesses around the many joys and demands of family life. Sellers can showcase a range of products for sale, connect with other creative mums and attract investors to their business. They can also join the All By Mama Children’s Club – which offers ‘Mamas Little Helper’ gifts throughout the year.
With a wide range of beautiful products, shoppers will be able to enjoy receiving items that they know are made with love and care by mums working at home. Founded by new mum, Gemma Whates and her mother Hilary, as a team they’re passionate about supporting this strong community of talented, creative and committed mums.
Fitting in with the needs and schedules of busy family life, All By Mama is specially set up so that products can be uploaded 24 hours-a-day - enabling complete control of stock levels and estimated delivery dates.
Daughter-and-mother team Mama G (Gemma Whates) and Mama H (Hilary Whates) are the inspiration behind All By Mama. Both have direct experience of juggling the demands of a young family while running a business and know about the challenges it poses at first hand.


Original art prints for children*