The midwife-led study conducted by the University of Salford (UK) showed that baby wipes with fewer ingredients (WaterWipes) reduced nappy rash compared to other leading brands
Ground-breaking, independent, academic research has revealed that WaterWipes is now clinically proven to be the number one wipe against nappy rash.
The first of its kind ‘Baby Skin Integrity Comparison Survey’ (BaSICS) by the University of Salford, compared the occurrence and duration of nappy rash on newborns with two other leading brands of baby wipes, randomly allocated to almost 700 mums who participated. It revealed that babies cleansed with WaterWipes are less likely to get nappy rash and, if they do, it doesn’t last as long compared to other leading brands.
The study showed that babies cleansed using WaterWipes had less nappy rash (19%), compared to those cleansed with brand one (25%) or brand two (30%). For each day of nappy rash experienced by the WaterWipes babies, it lasted approximately 50% longer on babies using the other leading brands.
The results highlight that WaterWipes, the world’s purest baby wipes, are helping parents care for their baby’s sensitive skin. WaterWipes are proven to be purer than cotton wool and water, containing just two ingredients - 99.9% purified water and a drop of fruit extract, and are now 100% biodegradable and plastic free wipes, making them ideal for babies’ sensitive skin. They provide parents the reassurance they are giving their little ones the most gentle and effective clean. Other brands in the study are marketed as mild and gentle enough for newborn skin but are formulated with more ingredients compared to WaterWipes.
Commenting on the results, Professor Penny Cook, Professor in Public Health at the University of Salford, said: “The BaSICS study is the first research indicating that a baby wipe product may be a determinant of infant skin integrity in the first eight-weeks of life. These findings indicate that the baby wipe with the fewest ingredients has the lowest incidence and shortest duration of moderate nappy rash.”
Nappy rash is one of the most common skin complaints, with research from WaterWipes revealing that 95% of parents said their babies had experienced nappy rash. It can be characterised by red patches on baby's bottom, or the whole area may be red. Their skin may look sore and feel hot to touch, and there may be spots, pimples, or blisters.
Newborn skin is vulnerable and delicate, with it having a less effective skin barrier function compared to that of older children and adults. This means babies’ skin is more susceptible to permeability and dryness, and as a result their skin requires special care and protection.
Jill Sommerville, Director of Global Medical from WaterWipes said: “The BaSICS study is an important milestone in baby’s skin health and we are proud that WaterWipes have been clinically proven as the number one wipe against nappy rash. When your baby has nappy rash, we understand it can be an upsetting and distressing time for parents. That is why, at WaterWipes, we are dedicated to providing parents with the best wipe to care and protect their baby’s delicate skin. As a product that was born out of a concerned father’s need for a better baby wipe, after discovering his newborn suffered from nappy rash, we know that nappy rash can be tough on parents and their baby. We hope that the BaSICS findings give parents the confidence and reassurance they are giving their little ones the most gentle and effective clean when using WaterWipes and protecting against the causes of nappy rash.”
WaterWipes are available in the UK across all major retailers and online.
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