Pampers launch revolutionary product to stop the ‘Poonami’ Panic

Major diaper leaks are a key concern for us parents. The fear of a diaper disaster is something we dread. 

In fact, Pampers conducted research among parents in Europe which showed that a major diaper leakage is the #2 worry of parents when out and about with their baby, right after having nowhere to change them.

A major diaper leakage causes disruption both for parent and for baby - more than 1 in 5 parents in Europe feel anxious when a major diaper leakage strikes, almost a third of European parents said they have had to come home from an outing earlier than planned, and 35% say a major diaper leakage can disrupt babies’ sleep and play time.

That’s why we couldn’t be more delighted to hear about the new revolutionary innovation from Pampers, to help stop the dreaded ‘poonami’ panic!

 

Pampers have introduced Pampers diaper pants with a brand new feature – the NEW Stop & Protect pocket™ with up to 12 hours of all-around leakage protection which will combat the poonami and put parents’ minds at ease.

Pampers new Stop & Protect pocket™ helps prevent unwanted leaks at the back. The 360-degree fit stretches to ensure there are no gaps for unwanted leaks as well as double layered cuffs and a super absorbent core offering up to 12 hours of all-round leakage protection so you and your family can enjoy every moment together. 

The new revolutionary pocket is available on Pampers Baby Dry diaper pants and Pampers Premium Protection and Night-time diaper pants.

The new Stop & Protect™ pocket diaper pants are available at major retailers nationwide in store now.

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