And one reality TV star who is determined to do this is former Big Brother contestant Imogen Thomas.
The pregnant mum-of-one, who announced she was expecting her second child earlier this year, opened up while appearing at the launch of Nikki Grahame's clothing launch earlier this week.
Upon being asked if she was experiencing any particular cravings, the reality star revealed all, saying: "Muffins for me this time- blueberry and chocolate. I crave them anyway but when you’re pregnant you crave it ten times more."
And it's not just muffins that the former Miss Wales winner can't get enough of - something which she happily reveals while speaking to Now magazine.
"My fridge is full of chocolate. Any chocolate. My daily diet is s**t right now! I don’t eat before the gym, so when I come out I’m starving," she explained.
The pregnant star, who maintains a regular fitness routine, admits that her first experience with pregnancy prepared her for the onslaught of cravings which she is currently experiencing,
"At my gym there are these amazing muffins. Every time I go in there I go, ‘I’m not having one, I’m not having one,’ and then it’s just looking at me," she laughed.
Reflecting on the nine months that she carried her eldest child, the 32-year-old star said: "I remember on my 8th month with Ariana, that was when I went sideways! When you’re like eight months, you just feel tired and hungry."
We think the busy mum-of-one, who recently revealed that she's struggling to cope with her daughter's 'terrible twos' stage, should tuck into as many muffins and bars of chocolate as her heart desires!
