Over 16 years ago, legislation in the UK was changed so that lollipop people were no longer a legal requirement in schools, despite the fact that over half of pedestrian casualties occur during the school run.
To ensure the safety of our children, a nationwide campaign by Churchill Insurance hopes to recruit and deploy 50 lollipoppers in areas of need by the next school year.
A recent survey by Churchill highlighted the opinions of the public in East Anglia when it comes to the importance of lollipoppers, with over 90% of parents and over 80% of children (aged 5-11) feeling safer with the presence of a lollipopper.
Shockingly, a further 25% of parents felt road safety at their local school had worsened in the past five years, with an additional 47% noting a lollipopper had recently been removed from the local area – with no suitable replacement.
The campaign, launched by actor and father-of-two, Robert Webb, will give people throughout the UK the opportunity to nominate a primary school they feel is in need of a lollipopper. 50 schools will then be selected by representatives from Churchill, road safety charity Brake and leading parent champions PTA UK.
"Being a dad I'm always concerned for my children's safety, especially during the school run when they can be easily distracted. I remember my lollipopper growing up, Barbara, and the influence she had on me at the school crossing and I want to be safe in the knowledge my kids have the same guardian keeping an eye on them. I'm delighted to help Churchill to get lollipoppers on the streets of Britain!" Robert said.
Lucy Brooksbank, head of marketing at Churchill, added: "Lollipoppers are the stalwarts of our communities, national treasures who bring fun and joy to the school run, as well as importantly keeping children safe. Churchill looks out for customer's best interests, so what better way to demonstrate that than by supporting our Lollipoppers and taking action to keep them on our streets?"
"With child pedestrian casualties during the school run still an issue in the UK, we want to put 50 lollipoppers on school crossings. We want people from across the UK, whether they are a parent or just concerned about a local crossing, to nominate their schools and help to keep children safe during the school run.”
For more information, to nominate a school near you or to find out how you can become a lollipopper, click here.