iEat. iSleep. iPoop. That's it.
These days birth announcements reach creative levels hitherto unseen. And we can’t get enough of ‘em.
But we think we’ve come across the cleverest one yet – a dedicated website set up for baby Jonathan that looks just like a site for a brand new iPad.
Showing all the specs and special features for the new baby Jonathan (‘the brand new mini’) such as a ‘centrally placed loudspeaker to blow you away’ and ‘ten meticulously aligned fingers deliver the perfect multi-touch experience’, the announcement is just pure genius.
“The brand new Jonathan (Mid-2014) features a 20-inch seamless unibody enclosure made from a single, solid block of beauty,” reads the site’s landing page’s ‘sales blurb’. “Ten meticulously aligned fingers deliver the perfect multi-touch experience. Plus, he comes fully equipped with not just one but two iSight cameras, each delivering images in stunning Retina resolution.
“Dual microphones on both sides catch every sound. And the centrally placed loudspeaker will simply blow you away, with maximum volume going all the way up to 120 dB.”
Brilliant!
And the clever baby / iPad metaphor continues:
“Don’t let his size fool you — the brand new Jonathan packs enough power to last a lifetime,” says the website. “With only 5% the weight of his predecessor, he is easy to carry around all day. Of course there’s lots of room to grow, and you can look forward to frequent software updates: new apps like iWalk and iTalk will be downloaded and installed automatically when ready, free of charge. For the moment though, we’ll just enjoy his super-portable, hold-in-one-hand, just-right mini size.”
And we LOVE the list of ‘features’ (finish: baby pink; languages pre-installed: gibberish; carriers: mom and dad) – just amazing!
