Earlier this week, we stumbled across one brave woman who decided to ditch shampoo for good.
And just as we'd come to terms with how good her hair looks despite joining the 'no-poo' brigade, we came across another young woman who has chosen to ignore the demands placed on her by society.
22-year-old Elyse Brautigam, a native of Hawaii, took to YouTube in recent weeks to explain her motivation for ditching the deodorant in favour of a more natural scent.
"I haven't worn deodorant in probably around a year, give or take a couple of days," Elyse told YouTubers. "It was around two and half years ago that I transitioned my diet to a vegan diet."
Elyse explains that this dietary change had a major impact on her hormone levels, adding: "My body odour has changed quite a bit. My body smells differently."
And despite the fact Elyse is an avid gym-bunny who happily 'sweats like a pig', she's been pleasantly surprised by the impact her diet has changed on her body odour.
The popular YouTuber has attracted serious attention, with her latest upload racking up almost a quarter of a million likes
Check it out!