What will they think of next!
PopWhite is a purple colour-correcting toothpaste, and the brainchild of a pro makeup artist and a dental scientist, both of whom wanted to create a natural tooth-care range.
The beauty of this fabulous organic product (other than its lovely purple colour), is the fact that it contains no peroxide, which can damage teeth if used excessively.
According to the brand's website, clinical trials demonstrated that if used twice a day for fourteen days, PopWhite toothpaste whitened teeth an average of four shades.
Naturally, you're probably wondering if this stuff actually works, and according to Marie Claire - YES!
The before and after pictures for this product are very impressive, so if you are looking for a gentle (and bleach-free) way to whiten your smile - PopWhite is your new friend.
A tube of this coconut oil infused purple paste will set you back €22, which is a LOT cheaper than getting whitening gel from the dentist.
What do you think?
