This year, Soreen, the nation’s most loved Malt Loaf, are supporting Change4Life, a campaign in England run by Public Health England (PHE), to demonstrate how making just one or two everyday swaps can really make a difference to how much sugar a child is consuming, whilst still giving them a great taste.
Mark Simester, MD at Soreen said: "Simply enjoying a Soreen Lunchbox Loaf rather than reaching for a cake bar, cuts the sugar intake by 57% - a shocking amount.
“We are therefore proud to be working with Change4Life again this year. Our aim here is to really drive home the shocking amounts of additional sugar children are having a year, but to equally raise awareness that there are healthier swaps available, which are just as satisfying.”
Dr Alison Tedstone, chief nutritionist at Public Health England (PHE), said: “We’re pleased to see Soreen helping families to make healthier choices. This shows that offering lower-sugar options is possible and we hope more companies will follow suit".
Soreen’s stunt comprised of 210 cake bars, 180 chocolate bars, 50 cereal bars, 310 biscuits, 5 packets of biscuits and 100 sweets, equating to an additional 2,800 sugar cubes, hence demonstrating the amount of sugar over and above the recommended maximum allowance the average child in England consumes.
Mark went onto say: “Perhaps what many people don’t often realise is that Soreen has always been a healthier snack and is far healthier than many alternatives. For instance, our original Lunchbox Loaves have less than half the sugar than an average cake bar and 85% less fat. It’s a healthier swap and also packs a punch in flavour, which is why it’s a hit with children and families.”
The Malt Loaf provider recently featured in a Childhood Obesity News Feature highlighting their commitment to support children, families and health programmes in paving the way for healthier change. Soreen reduced the calories consumed in their products by 27 percent at the end of 2017, as well as reducing the amount of sugar sold in their products by 4573 tonnes.
Mark added: “Our Lunchbox Loaves are available in four different flavours – original malt, banana, apple and strawberry and all variants are less than 100 calories a portion, have no reds in their nutritional traffic lights and are a source of fibre.
“We took the decision to feature the traffic light nutritionals on the front of the packs in 2017 to make it easier for parents to make healthier choices.”
What a day, thank you to everyone who came down to see us and a big thank you to @GethincJones for hosting. Check out the highlights...#DeliciouslyGoodChoice pic.twitter.com/e3GnIvZEP5
— Soreen Malt Loaf (@SoreenHQ) January 18, 2019
As a thoroughly tasty and healthier snack, Soreen isn’t just for children, families and adults around the UK tuck into the deliciously squidgy snack, with over 100 million units baked every year from its Northern bakery.
Soreen are offering Lunchbox Loaves in all flavours and in abundance out to shoppers today. Their Lunchbox Loaves are also served in primary schools around the country.
