Long before the new look Toblerone sent social media into meltdown, the folk over at Nestlé revealed that they would be replacing Quality Street's Toffee Deluxe with a Honeycomb Crunch.
"We wanted to celebrate Quality Street’s 80th birthday by introducing the first new sweet for nearly a decade," they explained back in September.
"We did extensive research and found that the Honeycomb Crunch was the most popular option for a new sweet and that many people felt there were enough toffee based sweets in the collection so the Toffee Deluxe made way."
Twitter, unsurprisingly, wasted no time venting their anger over the decision with like-minded chocoholics who couldn't fathom a festive season without a mouthful of toffee.
And while the good folk behind the Quality Street sweet have actually agreed to include the chocolate one last time this Christmas, the Twitosphere still isn't having it.
Basically, if they can't have it all year round, they don't want it at all.
Toffee deluxe was the only one I liked. No #QualityStreet this year.— Janice Hendrick (@JaniceHendrick) November 21, 2016