With 2,000 babies born in the UK every day, we can’t help but feel that each and every one of them deserves a national celebration – and we’re not the only ones!
Pampers is taking the time to celebrate every adorable baby born on the same day the nation acknowledged one special arrival. Award winning documentary maker, Elizabeth Stopford, has teamed up with Pampers to create a captivating 90-second film to show that every newborn is a prince or princess to their parents.
Shot during the same day that all eyes were on London, the sweet film follows the epic journey of every-day UK parents welcoming their newborns into the world, bringing to life the overwhelming emotion felt by all mums and dads following the arrival of their little ones.
The film was created and edited within 24 hours, and then aired during news programming, making every new arrival national news.
Speaking about the heart-warming project, Pampers Brand Director, Peter Yorke, says: “We’re incredibly proud of this unique project as by filming in real-time with expectant families, we were able to mirror the journey being featured in the news, enabling the nation to celebrate as one, by shining a light on every single baby being born at the same time.”
To celebrate #everybaby, Pampers is donating 100,000 nappies to NCT, the UK’s largest parenting charity, this month who will distribute them to familes that need them most.
Watch and share the film in celebration of #everybaby



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