Children who don’t see themselves represented in toys can feel different, and worse than different, less than – which is heartbreaking for parents to see.

 

So one mum was ecstatic that her eight-year old daughter, who had alopecia since she was four, found a bald doll ‘just like her’ in her local toy store. And importantly, not a baby doll, a little girl doll.

 

Meredith Bailey shared a photo of her daughter Mia clutching her bald American Doll with a look of pure joy with a wonderful caption extolling the company’s compassion and inclusion.

 

 

“Yesterday, we made our annual birthday celebration with her best friend to the Natick store,” Meredith wrote in the post. On the second floor we hopped off the escalator and there in front of us was a display with doll a without hair! My daughter was ecstatic! Then we saw them in 2 more spots in the store!

 

And what made Meredith so happy was they were displayed proudly.

 

“These dolls were not hidden in the back and had to be asked for. They were there for all to see, especially for my daughter who wondered why they were not out before. This may feel to your company to be “no big deal”, but to little girls who may feel “alone” and so desperately want to see dolls that reflect their beauty – it means more than you know. I cried many happy tears yesterday.

 

“Thank you so much for including ALL children.”

 

 

We couldn’t agree more. We’re all different, so just one narrow ‘idea’ of people shouldn’t be the only representation. It’s heartening to hear stories about toy companies who understand the responsibility they have to kids to diversify.

 

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