Red lipstick can be seen as a source of strength, confidence and empowerment - it is the most commanding lip colour after all.
 
However, choosing the perfect shade is never easy – something that L’Oréal Paris is well aware of. In fact, they want to make choosing your ideal red simple and stress-free. So, to celebrate their Collection Exclusive Pure Reds, which they created with the help of Eva Longoria, Blake Lively, Julienne More and Liya Kebede, they are launching the first ever virtual make-up tester, Makeup Genius, this October.
 
This revolutionary app service will enable women to virtually test make-up products using their mobile phone or tablet as a simulated mirror. Women can try a whole new make-up look, or scan a premium and innovative before and after service.
 
Lynsey Alexander, L’Oréal Paris make-up artist, has the following advice when choosing a shade: If you have black hair, go for pure reds that stand out and make teeth look whiter. Brunettes should opt for reds with a clean orange undertone complimenting the hair’s warmth. For those with red hair, choose a red with a pink, plumy or blue undertone that will complement the rusty golden tones in your hair and, finally, just like those with black hair, blondes can choose a red that stands out and makes teeth look whiter.
 
With their new app and hundreds of shades, L’Oreal Paris have taken the fear and unknown out of choosing a red to suit you. 

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