MAM launches the first carbon neutral soother made of bio-renewable material

MAM is accelerating its climate action with the introduction of MAM Original PURE, its first carbon neutral soother range made of bio-renewable material. This ground-breaking, certified bio-renewable material significantly reduces the soother’s carbon footprint. In addition, all unavoidable, remaining greenhouse gas emissions are offset with certified climate projects, resulting in MAM’s first carbon neutral soother range.

The new material – now available in MAM’s new Original PURE range – is a bio-renewable and bio-circular polypropylene that was selected for its safe, robust and durable properties that match the fossil-based PP already in use.

With the health and wellbeing of babies at its heart, over the last 45 years, MAM has used its medical and research expertise to develop and introduce natural, sustainable materials that do not compromise on meeting the highest quality standards possible and support for babies’ development.

Taking the next step on climate action, MAM launch their PURE Soothers range made of ground-breaking, certified bio-renewable materials that are 100% traceable along the supply chain. The soother shields and buttons are bio-circular, bio-renewable material with International Sustainability and Carbon Cert credentials. The packaging is FSC certified, sourced from sustainable forestry, and plastic parts are made of recycled PET.

Sterilising in the MAM steriliser box with a microwave saves up to 77% of CO2 emissions** compared to other sterilising methods (i.e. stove-top boiling).

The pretty soothers come in on-trend matt finishes with five ‘nature-inspired’ colourways that feature playful, ecological designs. The range is available in 0-2, 2-6, 6-16 and 16+ months age groups.

This wonderful news is another step forward towards greater sustainability and a reduced carbon footprint for the business.


**Product carbon footprint study of MAM soothers by denkstatt GmbH, March 2017