Do you ever see other women with perfect, sexy eye make-up and wonder how they do it? Well you can now unleash your inner make-up artist and create stunning eyes with the new Eye Effects Collection from Max Factor.
 
While we are loving this entire collection (because it means we can save ourselves a trip to Brown Thomas to get our make-up done), our favourite item has to be the Liquid Effect Pencil Eye Liner (€8.99). Trying to perfect a liquid line can be almost impossible, and with lots of kids running around, you’re probably going to end up looking less like Kim Kardashian and more like Captain Jack Sparrow.
 
This eyeliner incorporates the easy application of an eye pencil and the smooth and lasting effects of a liquid eye liner. So now you can create a liquid line that won’t take hours to get right. The liner comes in a variety of colours from the striking shades of blue, green, purple, silver, brown and black, whether you’re going for something simple, exaggerated or bold. 
 
“Apply Liquid Effect Eye Pencil in your chosen shade, and seal it in place with a contrasting shade of shadow,” suggests Max Factor Make Up Artist Lyndsey Cavanagh.  “Or try a couple of different shades in the Liquid Effect Eye Pencil on your eyes as they blend together seamlessly with the help of the smudging tip.”
 
Also new to the collection are two shades of Smoky Eye Effect Eye Shadow, Max Factor’s (€9.99) first all-in-one eye shadow with specially designed applicator tips that mean you can effortlessly create a perfect smoky eye. The eye shadow features an innovative double-ended applicator, each end with a different tip shape; a round-tipped brush to first apply a lighter shade on the full lid and then a tapered-tipped brush to apply the darker ‘accent’ shade to the lids.
 
The final addition to the Effect boutique is the new False Lash Effect Fusion mascara (€15.99) designed to provide lashes their much desired volume and length.
 
So, for a head-turning glamour fix and an endless number of pro eye make-up looks, look no further than The Eye Effects Collection.

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