Cold weather and central heating can result in dry damaged skin, so by the time the winter is over, your skin may require some TLC. Aveeno aims to ensure your skin is soft, smooth and nourished, even when it’s wrapped up in lots of layers.
Aveeno Skin Relief Lotion contains a high oat complex to help skin stay hydrated and moisturised. It instantly and intensely soothes very dry, sensitive skin, through naturally-active, finely milled oats. It has also been proven to relieve all symptoms of winter skin including dryness, flakiness, irritation and roughness. And this can all be done in just one day.
Independent cosmetic dermatologist and advisor to the Aveeno brand Dr. Sam Bunting, explains why skin is drier in the winter months and offers some top tips to banish tight winter skin.
“Skin is particularly prone to looking dull in the winter. Cold air outside and heated air inside causes low humidity, which leads to water evaporating from our skin – this can cause cracking, flaking and irritation and gives skin a lacklustre, parched appearance. That’s why it is particularly important to avoid harsh soaps and moisturize skin regularly in colder climes”
Here are tips on how to avoid tight winter skin and ensure it stays soft and moisturised:
Avoid long, hot baths and showers
Cleanse with a gentle soap-free cleanser and dry your skin thoroughly, but gently afterwards – pat, don’t rub!
Immediately follow cleansing with a generous application of a hydrating moisturiser
In a survey amongst 191 adults with dry, sensitive skin, 92% saw a visible improvement after using Aveeno Skin Relief Moisturising Lotion after just one day. 89% considered it to be better than their previous dry skin product. The survey also found that after the first day of use, 99% of those surveyed agreed Aveeno Skin Relief Moisturising Lotion soothed their skin.