Stacey Solomon has teamed up with Primark and created a beautiful autumn/winter collection.
The 29-year-old strongly advocates for body positivity and calls out unrealistic beauty standards, from photoshopping to airbrushing.
And when she had the opportunity to collaborate with Primark, she ensured that those messages really shone through.
The new line is designed to flatter all shapes and sizes and encourages shoppers to embrace their au natural beauty.
Her range strikes the perfect balance between her bright, bold personality and her body positive message.
The clothes are vibrant with bursts of oranges and reds, but they're tailored with smart and neat cuts.
Stacey actually had real women in mind when she picked pieces for her collection, from warm winter woollens to striking yellow jumpsuits.
Everything we love about the mum is translated through in the pieces she chose.
And if that wasn't enough, 20 percent of profits from full price sales of the Living My Best Life t-shirt will be donated to both the NSPCC and ISPCC.
The new collection will arrive at your local Primark on October 11.
