Kids are like sponges: they soak up everything they see and hear.
And while this is great when it comes to learning and school, it is not so good when it comes to trying to steer them away from the bad portrayals of the so-called "ideal" body.
As a mum of a daughter, I totally understand just how important it is to instil a positive body image in kids from a young age... but I also understand just how hard it is.
In this day and age, we are bombarded with images of what is perceived as being pretty and what is apparently ugly. And it makes our job as mums So. Much. Harder.
So when we saw Tess Hollidays' tweet we were actually delighted.
How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly? @ChloeGMoretz pic.twitter.com/PVhgwluGTM
— Tess Holliday (@Tess_Holliday) 30 May 2017
The mum of one saw an ad for the new Snow White movie Red Shoes and The 7Dwarfs by Locus Studios, and, not impressed with it, called out those behind the marketing campaign.
Why?
Because beside a picture of a plump little Snow White, the poster reads: "What if Snow White was no longer beautiful and the seven dwarfs not so short?"
A tall and slim Snow White stands beside this new version of the character.
"How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly?" the mum-of-one wrote on Twitter.
And everyone was quick to tweet their agreement.
Maddening.
— Jane Monheit (@JaneMonheit) 30 May 2017
I'm willing to give the film a chance, but I agree that this ad sends a negative message, and probably could have been done differently.
— Emily Taylor (@EmnmgurlEBT) 30 May 2017
We need to teach our kids not to base their self confidence and image on what movies are saying
— dog breath (@epictanner) 31 May 2017
The movie gives the classic fairy tale a twist, and in fairness to the writers, does try to promote body positivity as Snow White tries to stay true to herself in a world that is all about looks, eventually learning to accept who she is inside and out.
Opinions like your own make people have more interest to see the movie and get their own opinion. Can't wait to see it! pic.twitter.com/VRWYs9ol4H
— ChloeGMoretzLT (@ChloeGMoretzLT) 31 May 2017
And while we have absolutely nothing against the movie (we're actually dying to see it) it's the poster that we have issues with.
What do you make of it?
