For over a year now, us ladies have been inundated with reports, discussions and images extolling the virtues of contouring.
Between highlighting, bronzing and shadowing, there are very amongst us who haven't at least heard of the phrases, if not tried out the technique for ourselves.
Generally escaping the hype that surrounds the latest make-up trend, men are understandably less familiar with these terms - something which BuzzFeed set out to address in a recent video.
Enlisting the help of three men who had just a vague understanding of the Kardashian sisters' favourite cosmetic technique, BuzzFeed gave these men a makeover they're not likely to forget for quite some time.
From failing to conceal concern over their pre-blended appearance to expressing their delight over the finished product, this video reminds us just how bizarre some of our daily rituals really do seem to the opposite sex.
And despite what they say, something tells us they now understand why it takes us a few minutes longer to get ready before a night out!
