Clever Tots Toy Club launches – the first sustainable toy club!

Now parents can breathe a sigh of relief with the launch of a new solution to the problem of too many toys, selecting the right kind of toy, and their impact on the environment. Introducing Clever Tots Toy Club, Ireland’s first sustainable toy membership club for children aged 3-months to 3-years.

The monthly toy box delivery includes a set of four carefully chosen, age-appropriate toys, that are replaced each month to avoid fatigue and provide new learning opportunities through play. Designed to stimulate the developmental needs of young babies and children, the toy club membership encourages parents to engage in their child’s world of play where they can learn new skills every day.

All of the toys supplied through the Clever Tots Toy Club have been selected based on their quality, their child developmental potential, along with strict sustainable and ethical production factors. The environmentally friendly Clever Tots Toy Club then recycles and reuses the toys across its membership base with its monthly toy replacement model. Each toy is hygienically sanitised using an eco-friendly cleaning solution approved for use with children, followed by ozone gas treatment to eliminate any possibility of remaining bacteria or viruses.

The power of play cannot be under-estimated when it comes to young children. The Clever Tots Toy Club seeks to support parents in engaging in play that will help develop their child’s cognitive, emotional, physical and communication ability. All the toys provided through Clever Tots Toy Club have been selected from high quality, eco-friendly brands by Ollwyn Moran, Paediatric Neuro-developmental Expert.

Founded by husband-and-wife team, Didier and Jenel Sanders, Clever Tots Toy Club was born from their experience as new parents working and living in Dubai, where they happened upon a sustainable toy-rental service. Moving back home to Ireland at the start of the pandemic, prompted the young couple to start their own business, when they couldn’t source a similar service here.

Priced at €39.99 a month with discounts for purchases of 3, 6 and 12-month memberships, parents will save an average of €60 a month, compared to if they had bought the toys. The time saved cleaning up endless amounts of toys and the reduction of old toys to be sent to a landfill – priceless! Members of the Clever Tots Toy Club will also benefit from additional online and video resources designed to support their child’s growth and development from experts in their field.

Jenel Sanders - Co-founder of Clever Tots Toy Club

Speaking at the launch, Co-founder of Clever Tots Toy Club - Jenel Sanders said:

“The whole premise of Clever Tots Toy Club is to provide a more sustainable way for caregivers and children to enjoy their toys within the home environment. We know from our own experience that the monthly toy delivery will create beautiful moments of joy with little ones as they unbox their toys with excitement and wonder. While parents will be provided with an opportunity to pause and reflect on each small leap their little one has made and will continue to develop with our new ‘Ways to Play’ developmental guides. We believe that the Clever Tots Toy Club membership and support, will inspire parents to spend even more quality pockets of time playing with their young children. After all, for children – play is the school of life.”

Supporting the launch of Clever Tots Toy Club, Child Neuro-developmental Expert - Ollwyn Moran said:

“Play is central to a child’s physical, cognitive, language, sensory, social and emotional development. The different types of play that a child engages in are all important, as each serves a different purpose in their neuro-development, creating vital connections that shape their brain.”

“The toys I have chosen for each age range of development within the Clever Tots Toy Club, have been purposefully selected to provide the optimum stimulation and learning opportunities for each child. The toy sets designed and delivered for each specific age and stage, will inspire parents to support and will motivate children to try and reach for new skills.”

“During the period from birth to age three, a child’s brain will experience the biggest period of development in their life, producing more than a million neural connections each second. The Clever Tots Toy Club is perfectly timed, with toy sets created for members from 3-months to 3-years to encourage fun playtime that will help them on their way to achieving each major and minor developmental milestone. This kind of parent and child engaged structured and unstructured playtime, provides some of the most important building blocks in a child’s early life.”

Laura Erskine - Parenting Expert

Advocating for the Clever Tots Toy Club concept, Laura Erskine - Parenting Expert said:

“As a parent, it’s hard to know sometimes if the toys you choose are the best for their developmental needs, or if you have simply been influenced by popular children’s television programming. Added to that the expense and sheer volume of baby and toddler gear in your home, a toy rental scheme is the perfect solution. I only wish there was similar for all the baby equipment they grow out of so quickly!”

Available to buy online from Irish parent-owned new start-up