Mothers beware: Elsa Mania is making a comeback in the not-so-distant future. Disney has officially set the release date for Frozen 2, in November 2019.
The box-office breaking 2013 film that gave us earworm Let It Go will return to the kingdom of Arendelle and follow the story of two much-beloved princess sisters.
Kristen Bell will lend her voice again to play plucky Princess Anna. Soprano Idina Menzel will return as the face that inspired retail pandemonium: Snow Queen Elsa.
The film took the box office by storm and instantly created Frozen fever when it was released in November 2013. It grossed $1.2bn (£935m) and reinvigorated Walt Disney Animation Studios.
Despite the film making Walt Disney a pretty penny, the studio only announced in 2015 that there would be a sequel.
Bell later explained why. Speaking to movie news website Collider, she revealed that the studio wanted to perfect the story: "What I know about that whole team is that they wouldn’t just put something out to put it out.
Dreams really do come 2!!! #FROZEN2 #itsofficial pic.twitter.com/qF6qTQlnqi
— Kristen Bell (@IMKristenBell) 12 March 2015
“That’s why it took them so long to even announce that we were doing a second one. Generally, when you have a first successful movie, you want to make a second one. It took them a while, because they wanted to figure out what story they needed to tell and what would be important and engaging, and I think they found it."
In 2015, the studios released the short Frozen-verse film, Frozen Fever. They invoked the money-making name again when they announced Olaf’s Frozen Adventure, which will follow the titular snowman from the first film in a full-length feature of his own.
When Frozen merchandise hit stores, parents became Elsa-doll hungry. Disney made $5.3 billion (£4.1m) in merchandise sales by 2015. The doll was expectedly sold-out often, and some were listed on ad sites for up to £250.
In 2015, rogue traders were reportedly selling knock-off Elsa dolls laced with harmful chemicals in the UK.
We just hope that the next bout of Elsa Mania/Frozen Fever is a little more civil this time. Won’t anybody think of the kids?