Stevie Davies-Evans, 33, was shopping in IKEA this week and spotted a framed photo in the bedroom showroom.
Disgusted by the image, Stevie tweeted “inappropriate much?” as it looks like the boy is posing as Nazi leader, Adolf Hitler.
The father-of one, who is from Cardiff, expressed his concern about the image, and the fact that it was hanging in a family-friendly store.
Stevie spoke to Wales Online about the incident, and said: “I’ve got an 11-year-old daughter and I wouldn’t want her mimicking that.”
“It probably wasn’t the best picture to put up” he continued.
Ricky Gervais even got involved in the situation, claiming that IKEA should not have to remove the image.
Haha. People offended by a kid pretending to have a moustache. Why is he doing Hitler & not Freddie Mercury, say? Mental. https://t.co/fhJ7hYifPK— Ricky Gervais (@rickygervais) October 12, 2016
IKEA has since taken down the black and white framed image of the young boy and has apologised for any offence it may have caused.