The couple’s son, budding model Romeo Beckham has been credited with boosting sales at fashion label Burberry after starring in its Christmas advert.
With reports claiming that sales of the brand’s classic trench coats – retailing at a whopping £1,500 – have soared 10 percent since the airing of the ad, source have hailed Romeo’s star power as a driving force.
Romeo, who already has a number of high profile fashion campaigns under his belt, was the starring attraction in the four-minute festive film released in December.
The film, which attracted over nine million views online, is believed to have driven high increases in sales in Europe, the US and Asia.
While Romeo’s family have previously spoken of their support for Romeo’s modelling endeavours, the public’s reaction to the campaign hit the headlines.
Indeed, people were left outraged and highly concerned after a number of social media users described the Beckhams’ second eldest son as “hot”.
Channel 4 documentary maker Stinson Hunter observed: “I’ve seen some shocking comments about that Beckham kid – grown women saying he’s ‘fit’ sort your heads out – he’s ten for God sakes.”
This isn’t the first time that Romeo’s star power has pulled in the sales for the label. The company enjoyed a 13 percent hike in sales back in 2013 when he starred in its Spring/ Summer campaign.
