Let's face it - Kim Kardashian has at some stage or another rocked pretty much every hairstyle imaginable.
From jet-black to platinum blonde, she's embraced it and made it her own.
And while she's clearly never afraid to experiment, the reality TV star usually sticks to longer, tumbling tresses rather than shorter looks.
Until now, that is.
Yesterday, Ms Kardashian stepped out for lunch in LA with the her husband of two-years rocking a seriously chic long bob that we just can't get enough of.
That and she was ALL over Snapchat debuting the style - both at lunch and later as she attended the launch of sister Kylie Jenner's cosmetics line.
For their romantic meal-for-two - at the upmarket Ysabel eatery - Kimmy wore knit boots from her husband's Yzeey line, along with a khaki lace-up dress and a Louis Vuitton petite malle clutch.
The boots alone cost £710 while the designer bag would set you back a cool £3,200.
Mum-of-two Kim, 36, also shared on Snapchat adorable posts featuring daughter North, three, and son Saint, eight months.