Millions of people around the world took to the streets over the weekend to march in protest.
Their grievance? The inauguration of Donald Trump as 45th president of the United States.
Brandishing placards, banners, and signage, they made their voices heard loud and clear.
And while there were numerous standout moments from the global movement (it took place on Saturday) one particularly adorable toddler is proving to be quite the little head-turner.
Aged just 22 months her mother, Jenny Sowry, snapped her aloft upon her father's shoulders at the North Carolina march.
me too, little buddy— Nate Ming (@NateMing) January 22, 2017
(photo by Jenny Sowry) pic.twitter.com/sKF8UYpnWU
The child, wrapped up warm against the city of Charlotte chill, can be seen in the image holding proudly above her head her very own contribution: a colourful collection of swiggles and lines set against a piece of brown cardboard.
Jenny shared the picture on Facebook using the inspiring hashtags: #inherownwords #shespeaksforherself.
She was in attendance alongside her husband, Sam, and their two children - a nine-year-old son as well as the little girl in the photo.
The toddler has already been turned into a meme (naturally), while numerous people have been taking to Twitter using the hashtag #wokebaby to share their joy at the sight of the small one.
“The word that keeps coming back to me is ‘hope,’” Ms Sowry told Buzzfeed.com in the aftermath. “It makes people hopeful that there is already a little one who is already speaking her mind.”