To make the cake:
Preheat the oven to 200°C/400°F/Gas 6. Grease and line a swiss roll tin 28cm x 18cm with greaseproof paper.
Using a spotless bowl, add the eggs whites and the pinch of salt and beat until the mixture is stiff.
Put the egg whites into a large clean dry bowl, add a pinch of salt. Beat until mixture is stiff and dry looking in appearance. Next add the sugar and beat until it is really shiny and thick.
Finally beat in the egg yolks until a thick ribbon like trail remains from the beaters.
Sieve in the cocoa, flour and baking powder together and add gradually to the egg mixture folding it in with a large metal spoon.
Spoon into the prepared tin and spread evenly into the corners of the tin.
Bake in the preheated oven for 10 minutes.
Take a piece of greaseproof paper which is bigger than the swiss roll tin, set on a work surface and dust with caster sugar.
Remove the cake from the oven and turn it onto the waiting greaseproof paper. Remove the lining greaseproof paper. Roll the cake up into the shape of a swiss roll, from its longest edge with the greaseproof paper inside. Allow to cool.
To make the icing:
Melt the butter and chocolate in a bowl over a saucepan of hot water. Remove from the heat and stir in the golden syrup and the cream. Beat in the icing sugar until smooth.
Unroll the cake, removing the paper and spread half of the icing on the top of the cake.
Carefully roll up again into a log shape.
Spread the remaining icing on the outside of the log and use a fork to mark the icing to give it a 'tree effect'.
Dust with icing sugar and decorate with holly.