Meet the mumpreneur: The Irish mum solving ‘fussy food’ problems

Irish mums have always been known for their resilience, hard work and ability to juggle multiple responsibilities. In recent years, there has been a surge in the number of Irish mums who have taken on the challenge of entrepreneurship, using their skills and experiences to start their own businesses.

These mumpreneurs have been successful in a variety of industries, from fashion and beauty to food and technology. They have shown that it is possible to balance the demands of motherhood with the demands of running a successful business.

One of the reasons that Irish mums have been so successful in entrepreneurship is their ability to identify gaps in the market. As busy parents themselves, they have first-hand experience of the challenges that other parents face and can create products and services that meet those needs.

Samantha Forrest

One such mum Fussy Food Plates creator, Samantha Forrest.

About the creator

Samantha Forrest is a busy mother of three children under five years old. Having experienced the stress associated with mealtimes, she aimed to make the experience more enjoyable for her children.

Initially, this involved being more creative with menu choices and food design, but the creator soon realised that there was more to be done. After 15 months of research and product testing, the Fussy Food Plate was born.

The Fussy Food Plate turns mealtimes, into fun!

What is it?

The Fussy Food Plate is a durable plastic plate, measuring 9 inches in diameter. It is made from BPA-free material and can be safely cleaned in a dishwasher. Additionally, the product is packaged using 100% recyclable materials. The character featured on the plate is currently unisex, but the range of options is being expanded to offer more diversity.


The Fussy Food Plate has several benefits. It removes the stress from mealtimes by making food fun for both children and adults. It encourages children to experiment with a variety of foods, promotes exploration of new textures and flavours, and inspires creativity through character creation.

By broadening the diet and offering nutritional variety, the Fussy Food Plate reduces food waste and saves money. The product has been observed to benefit children with restricted and obsessive diets, particularly by expanding the range of accepted food groups.

More information or to purchase

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