Organic baby food brand, Plum, has added to their range with a Plum Tots Little Foodies – the company’s first ever range of gourmet meals aimed specifically at tots over 12 months. This beautiful new range aims to alleviate parent worries about whether their child is getting good nutrition in the first three years of their life. Recent research carried out by Plum has found that 65% of parents are concerned about the implications early feeding has on their child’s future health.
The Plum Tots Little Foodie is full of exciting, tasty ingredients with each pot providing children with at least two daily portions of vegetables and no nasty’s. This exciting range has kicked off with four appetising gourmet recipes which will be sure to encourage little ones to love their food: Caribbean Jerk Mango & Chicken with Wholegrain Rice; Moroccan Lamb Tagine with Apricots & Bulgur Wheat; Neapolitan Tomato & Beef Ragu with Ditalini Pasta; and Vegetable Biryani with Wholegrain Rice.
These delicious little pots were designed to provide convenient, yet healthy and highly nutritious solutions for toddlers over 12 months. Each meal is smartly designed to encourage tots to self-feed while the chunky texture helps develop chewing skills (good for language development) and ultimately aids transition to family meals.
“We believe in the importance of eating highly nutritious food from the outset and we’ve always been committed to setting babies on a course for a healthy future by providing them with amazing food using the very best organic and super-nutritious ingredients. Following requests from our loyal Plum mums for meals for older kids, we are excited to now be able to offer them the new Plum Tots Little Foodies range for tots over one,” says Scott Wotherspoon, chief executive at Plum UK. “There is an abundance of variety on the supermarket shelves for parents looking to feed their children healthily between first weaning and 12 months but, until now, there was not much out there for the over ones. The new range will further help Plum parents on their journey to providing their children with the very best start in life, because amazing deserves amazing.”
Plum Tots Little Foodies will be rolled out across the UK in all the major multiples as well as Boots between the end of May and August 2013 at an RRP of £2.25 (200g dish). In a bid to help parents navigate the baby food aisle, the new range has been clearly labelled ‘Tots’ to differentiate the products from their existing range of Stage 1-3 weaning products.
*Plum research, conducted online using a sample of 2,038 UK parents in February 2013
